The word “coaching” is unregulated (unlike “chemistry” for instance). This unfortunately creates a lot of misunderstandings among the people who use and hear it. On this page, I try to give texture to what coaching can be, following the guidelines set by the International Coaching Federation (ICF).

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Coaching is

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Definition (by ICF):

“Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential“

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Coaching is not

Coaching can be good for

Coaching is not good for

What a coach does

My coaching approach

Metaphor: coaching is like kayaking on a river

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When you are on a river:

A coach helps navigate the difficult passages, and keeps company along the ride.

Sometimes the path looks questionable.

Sometimes the path looks questionable.


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